My HSR Salesperson Tip # 101

by Patrick Liew on October 22, 2011

Focus On A Strategic Target Market (STM)

During major changes, there is a tendency to do many different things and believe that it will give you more chances to close sales. It will only distract your attention, dilute your effort, and decrease your competitive edge.

During My HSR Bootcamps, we learn, ‘What I focus, expands!’

Every market can be a good market as long as there are transactions. You can leverage on your strengths to win most of these transactions.

You will do better in an STM than if you try to target many markets. You need to focus! focus! focus!

If you concentrate your firepower, you can increase your market share. It can help you close even more sales and earn more commissions.

©2010 HSR International Realtors Pte Ltd





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