Branding The Experience With You.

by Patrick Liew on August 20, 2019

Branding The Experience With You.

Branding is not about buzz words, advertisement and promotion.

It’s not just about being recognized and remembered.

There’s a place for planning, strategizing and implementing a personal branding journey with the help of consultants.

However, personal branding should still be based on authenticity, love, contribution and service.

Anything that is not real and spun by marketing experts will be exposed in the online and interconnected global village.

Be forewarned.

Therefore, be real.

Be the best You.

In the final analysis, your face is the most important brand.

Your name should be the best logo.

Branding is essentially the journey of capturing the hearts and minds of your targeted audience and the people around you with the right messages and experiences.

Meeting both their known and unknown needs.

And creating and developing exceptional memories to win their trust, affection, commitment, respect and loyalty.

Branding is therefore about the ongoing experience that your customers have with you.

An experience that’s meaningful, fun, exciting, fulfilling and memorable.

In doing so, you turn the branding relationship into a lifelong love affair.


I hope this message will find a place in your heart.

By the way, I have also recorded other reflections.

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