Results! Results! Results!

by Patrick Liew on August 16, 2019

Results! Results! Results!

One of the critical factors in starting, running and growing a business is to constantly determine and focus on what you are trying to achieve.

If you do not know what you want, you will never achieve anything meaningful and impactful on a sustainable basis.

You also cannot plan, execute your plan, and monitor your progress effectively.

Measuring results is an important activity to evaluate purpose, value and importance of any business.

There are essentially three levels of results.

The first level of results are outputs of the business.

Outputs are direct and short-term results produced or delivered by a business.

They are quantifiable results which are achieved shortly after implementing an activity.

Outputs should not be confused with activities. Busyness should never be associated with being productive.

Outputs are usually presented as numbers and are normally associated with predetermined goals.

For example, a confectionary is able to produce an output of 100 loaves of bread per day.

The second level of results are outcomes of the business.

Outcomes refer to medium-term results of an activity, including changes or benefits for the customers or values that the business is aiming to create for the market.

They are measurable and time-oriented, and are directly linked to predetermined goals.

Sometimes, it may take awhile to evaluate the full effects of an outcome.

Following the example above, the outcomes of the confectionary could be that sales was generated from 30 customers daily.

The third level of results are impacts of the business.

Impacts are the long-term or indirect effects of an outcome.

Impacts are what the business hopes to achieve for an activity.

They may be hard to achieve, and may or may not happen after an activity is implemented.

In addition, it may be hard to measure the exclusive impact of an activity since several activities that may be dissimilar in nature can result in the same impact.

In the case of the said confectionary, it may have generated predetermined sales but these sales may not have resulted in improved affection and loyalty from the customers for the confectionary.

It bodes well to remember that outputs, outcomes and impacts are critical measurements to evaluate stability and sustainability of a business.


I hope this message will find a place in your heart.

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