What’s Branding?

by Patrick Liew on December 14, 2016

My employee came to me and suggested the following action.

We should pay our contractors before Christmas even though that was not part of our contractual agreements.

He felt that times were tough and many were struggling.

Since we had a good year and are assured of a positive cash flow and settling all our account receivables, we should extend kindness and assistance to our contractors.

They have worked hard to support our business and growth.

I agree.

Business doesn’t have to go by the book. It doesn’t have to be cold, brutal and harsh.

Finally, the compassionate conditions of our hearts will win other hearts.

That will do lots in terms of building a strong branding.

Branding should be the journey of capturing hearts and minds of your customers and the people around you with the right message and experiences, winning their trust, respect, affection and loyalty.


I hope this message will find a place in your heart.

By the way, I have also recorded other reflections.

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Please read my reflections and continue to teach me.

Life is FUNtastic!


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